Our Story

Passing the

We're building the universal primary source for provider credentialing, empowering credentialing professionals to achieve their highest potential.

Our Mission

Making credentialing faster, easier, and more accurate

Primary source verification is the backbone of healthcare compliance, but the process hasn't changed in decades. Credentialing teams still spend months calling state boards, chasing faxes, and reconciling data across fragmented systems.

Baton automates primary source verification by connecting directly to licensing boards, DEA, OIG, SAM, and more, covering all 50 states, delivering verified credential data in seconds. No manual board calls. No intermediaries. No stale data.

50
States covered
95%
Cost reduction vs. manual PSV
100%
Primary source
<5s
Avg. verification

What We Believe

What we believe

Primary source truth

We go directly to the source. No aggregated, stale, or secondhand data. Every credential we surface comes from the licensing board itself.

Speed without shortcuts

Credentialing should take seconds, not months. We eliminate manual work through automation without sacrificing accuracy or compliance.

Credentialing professionals first

We build for the people who do this work every day. Our product is designed to make their expertise shine, not replace it.

Transparency by default

Every data point links back to its primary source. Every timestamp is preserved. Our customers can always verify what we report.

The Team

The team

Decades of combined experience in healthcare technology, credentialing, and enterprise SaaS.

Leadership

Robert Coombs
Robert Coombs
CEO & Founder

Previously: andros, Medallion, Vestwell

Jahsa Coleman
Jahsa Coleman
Chief of Staff

Previously: andros, H1 Insights

Product & Engineering

Eric Hwang
Eric Hwang
Product Manager

Previously: Epic, Included Health, Xolv

Vivek Poola
Vivek Poola
Sr. Software Engineer

Previously: Alife, Daily Doctor, Tiny Docs

Frank Jimenez
Frank Jimenez
Data Engineer

Previously: andros, Vestwell

LK
Luke Kenline
Data Engineer
DW
David Wulff
Head of Partnerships

Advisors

Danielle Russella
Danielle Russella
Advisor

Previously: Redesign Health, Amwell, National Telehealth Network

Peter Antall, MD
Peter Antall, MD
Advisor

Previously: Lark, Amwell, Vita Health, Brightline

Fawad Butt
Fawad Butt
Advisor

Previously: UnitedHealth Group, Kaiser Permanente

Deep experience in payer operations and health system credentialing.

Work With Us

Talk to us about your credentialing workflow

Whether you're running a health system credentialing program, managing a payer provider network, or building a healthcare platform, our team would like to understand your workflow and show you how Baton fits.